Budweiser's Clydesdales at Super Bowl 2022

Source: YouTube.com

The Budweiser Clydesdales have been a Super Bowl advertising staple for years … actually a Super Bowl staple for years. And for Super Bowl 2022, they are back. No pandemic holding them back this year.

The advertising during the big game is just as much fun as the game itself, at least for me. I plan to hold my annual #SuperBowlExp Twitter Party while the game is playing so those of us so inclined can chat about the advertising in real time. On Twitter. We will be sure to mention these big guns …

A little hard to watch, if I’m honest. Especially as an animal lover. But you gotta love the message: “In the home of the brave, down never means out.” Given the last two years and our collective resilience, I would say so.

It’s good to see this brand icon come back … it’s such a huge part of the brand and actually of our culture. Signals the journey to some sort of new normalcy after all that we’ve been through. Great messaging from a great brand.

Hope to see you at #SuperBowlExp on Twitter! I’ll be asking: “What’s your experience?” JIM