Blue is the Colour of Love - Tiffany & Co.

Source: Tiffany & Co.

It’s Valentine’s Day (weekend) so of course I just have to talk about #Love. And according to Tiffany & Co., their brand is all about love. And since their signature color is “Tiffany Blue,” then clearly “Blue is the Colour of Love!”

Or at least that’s their latest campaign targeting Valentine’s Day 2022.

The brand partnered with hometown New York City artist Curtis Kulig and his iconic “Love Me” series. Curtis has created a new series of artwork for Tiffany & Co. with messages of “Dare Me,” “Know Me,” and “Kiss Me.”

You can check it all out by clicking here. The campaign essentially features Tiffany jewelry against the artist’s backdrops. Lovely.

My point here is that when a brand can own an emotion, an occasion, and a colour then that is the making of a powerful brand. Tiffany & Co. is right there.

“Blue is the Colour of Love” and blue is the coluor of Tiffany’s so therefore Tiffany’s is the brand of love. Magic.

What does your brand own? What’s your experience? JIM