Tiffany & Co x Supreme

Tiffany’s is on a roll …

Source: Instagram

Here we go again with another Supreme collaboration … and I’m loving it. Tiffany & Co is dropping a new line today of accessories created in partnership with supreme partner Supreme. I mean Supreme is the partner that dreams are made of, so this move is just yet another in a sequence of brilliant initiatives from Tiffany’s to continually reinvent. Perhaps thanks to new parent company LVMH?!?

Just a bit ago we heard Beyonce sing “Moon River” as a spokesperson, so I didn’t think it could get better. But it just did.

The influencers have been talking about it for weeks … now how did they know it was coming? :)

Clearly, Supreme is bringing some street-wear creds to this legacy brand, giving it a fresh lift and it looks to freshen its lift. With a clear cross-gender target in mind.

And for Supreme, it’s proving once again that it’s the go-to partner for instant hype. And I’m going to bet … sales.

What’s your experience? JIM