Today is March 8, 2018 and it's International Women's Day. #IWD. If last year is any indication, the brands will again be out in full force in support...likely more this year than ever before. I will be sure to report back, and if you see anything that inspires you then do please pass it along!
You too can get into the action! I'd like to highlight and promote the group's #PressForProgress social campaign that will dominate our consciousness today. To quote the group's website...
"Now, more than ever, there's a strong call-to-action to press forward and progress gender parity. There's a strong call to motivating and uniting friends, colleagues and whole communities to think, act and be gender inclusive."
The campaign includes cards, posters, and widgets that you can download and print out for selfies to post on social channels. It should cause a wave of support for #PressForProgress. You can join the conversation today too. And every day! Get them here.
As a marketer, I obviously see a huge opportunity to support IWD and I'm all in. And I'd like to see all of my colleagues thrive, equally. As a father, I'm also all in as my daughter starts her career. I'd like gender parity for her and all of her peers. And everyone else too!
What's your experience? JIM.