Tiffany’s x Beyonce "Renaissance" #MusicMonday

You know those concert t-shirts and summer tour baseball hats?!? Well this takes all of that to an entirely new level …

Mr. and Mrs. Carter (aka Beyonce and Jay-Z) have long been ambassadors for luxury brand Tiffany & Co. In collaboration with Tiffany’s, they have brought love to life through the past few years, in a very inspirational way. Take a look:

Well this year, to commemorate Beyonce’s new world summer tour for her Renaissance album, the brand has come out with a new line of products. This is not your grandfather’s concert t!!! See pic above and watch this video:

I mean this is a summer concert tour collaboration like none other! I’m not sure that anyone other than Beyonce and Tiffany’s could pull such a thing off. And that my friends is the signal of a true collaboration made in marketing heaven. Music history, for sure.

For the record (ha!), here’s my favorite song from Renaissance where Beyonce honors my GOAT, Donna Summer:

And in the “did you know category” … Tiffany & Co. patented their classic diamond ring setting so that no one else can quite replicate it or call it a Tiffany setting. In fact just a year or so ago, the company won a lawsuit against Costco for using their name in a ring setting sold at the retailer. Now that is powerful branding.

Iconic. What’s your experience? JIM