Heinz x Absolut

Well this is a collab that’s been a long time awaiting. Alla Vodka sauce is all the rage right now, made infamous by some heavy influencers like (model) Gigi Haddid who has now famously posted her recipe on TikTok.

So along comes tomato sauce maker Heinz working with vodka brand Absolut for a “ridiculously good” Tomato Vodka Sauce. Makes all the sense in the world. As the brands say themselves, “what took so long!?!” This is a given, as collaborations go!

Here’s a little more about the new product from the Absolut site. Note that it is limited edition starting April 12th and only available in the UK either at heinztohome.co.uk or from Waitrose & Partners. Good way to spark demand. Let’s hope it’s a smashing success and expands rapidly. It’s a great way for both brands to expand, organically.

To get a feel for the fever for tomato vodka sauce, take a look at just one of many online videos inspired by viral Gigi Hadid…

I’m feeling it. What’s your experience? JIM