Kraft Mayo Readings

Creativity alert …

Source: Kraft

According to Kraft Mayo, the way you spread your mayo on a sandwich can say a lot about your personality … or at least say a lot about how you spread your mayo! LOL.

In a fun little TikTok campaign (also accessible via Twitter), mayo lovers can share how they spread their mayo to get a custom read on their personality. All timed to when Mercury is in retrograde. From the world’s first mayo reader. From a Kraft Mayo Reader. An official Kraft Mayo Reader.

I love to see creativity in motion. This is a great use of leveraging consumer behavior via social media to drive engagement. And make people smile along the way.

Made me smile. What’s your experience? JIM