Dove Body Wash Concentrated

Source: Dove.com

File this under “why didn’t anyone do this before?!?” Dove recently launched new body washes in concentrate form along with reusable bottles. The brand calls it “buy once and use for life,” which significantly reduces plastic use after the first couple of refills.

Honestly makes so much sense especially since I am sure that so much of the original formula is water anyway, something a consumer can easily add to the concentrate. Simple!

And BTW, as a beauty product the packaging is indeed beautiful. No compromise there, especially on shelf in the shower.

Well done, Dove, once again.

What’s your experience? JIM