Pepsi x Peeps

A match made in heaven?!?

I feel like every Spring, right around the Easter holiday, we see a new collaboration or two from the iconic brand Peeps. And I mean the word “iconic” in every sense of the word. Typically the collaborations are pretty incredible.

This year is no exception with the announcement of a collaboration with Pepsi and Peeps for a new marshmallow soda. Yes, you read that right!!!

Pepsi x Peeps

It’s a limited edition release so consumers will have to “win’ to get an “epic package” which I can only assume includes some pretty cool swag. BTW branded sway is now a “thing” thanks to the McDonald’s french fries sweatpants. Yes, you read that right!!!

Good? Consumers will be the tasting panel for this but from a marketing perspective this is pure Peeps gold.

Could your brand collaborate with Peeps? What’s your experience? JIM

https://www.amazon.com/Conscious-Marketer-Inspiring-Deeper-Experience/dp/1684018714