Netflix x Unhide

Source: Unhide

This seems to be a match made in heaven … “binge watching” heaven. “Stay in the house because it’s cold outside” heaven. You might even say “chill” heaven!

Unhide, the brand of comfy-cozy blankets and shall i say “wearable blankets” recently partnered with Netflix for a “Chill” collection of products that you can use/wear when watching movies and tv series on Netflix.

Like i said, a match made in heaven.

You can shop the collection at the unhide site here or at the Netflix shop here. Who knew that Netflix has a shop! That brand is expanding its presence, that’s for sure.

In the world of collaborations, this one makes natural sense. It’s also a great example of small brands doing big brand work. I always say that small business can follow the same principles as big, and get big results.

Great inspiration for other small brands to search out partners that make natural sense to bring them great awareness. I’m sure Netflix is bringing lots of attention to Unhide, giving it instant pop culture relevance.

Awesome! What’s your experience? JIM

Source: Unhide