Reese's Pie-Size PB Cup

Source: Reese’s

Don’t get too excited … they’re already sold out. And that’s a bit of a surprise at a $44.99 USD sales price.

But what a great idea for the holidays … a full size pie of Reese’s Peanut Butter Cups. Yum. And with pies such a central figure in the US Thanksgiving holiday, this would seem to be brilliant.

In the world of line extensions, this is a good one! Close to the brand equity. Consistent benefit of indulgence. And the clashing of PB cup with a crust. Like the original clashing of PB and chocolate. Remember that?

Hey … you got a Reese’s PBC in my pie!

What’s your experience? JIM