Icelandverse

Taking a break today from all of the holiday marketing coverage to talk about tourism marketing. Actually to a place that folks could consider going to over the holidays.

Iceland.

In this very cheeky video, the Iceland Tourism Board pokes fun at the metaverse (aka a very famous social media platform) in an attempt to attract people to Iceland for a getaway like no other. A getaway to Icelandverse.

Of course given its content and timeliness, it’s gone viral. Can’t tell you how many people sent it to me to write about!

Fun … and in its attempt to poke fun, the Board is in effect teaching us all about what it’s like to go visit Iceland. Which I am sure was the main goal.

Goal accomplished. What’s your experience? JIM