"Wear a Mask Campaigns" from CNN and BK

We’ve been seeing a number of “wear a mask” initiatives coming from brands, one notable one coming from the State of New York in the US via Governor Cuomo. That campaign was crowd-sourced and voted to select an ultimate winning campaign that ran throughout the state. Makes a ton of sense for the citizens of New York State and New York City.

There’s two new campaigns that I’d like to point out from perhaps unlikely sources … aka not the government.

CNN: The cable news network released a “wear a mask” campaign last week featuring masks of different personal statements, stating that wearing a mask says a lot about a person. As does not wearing a mask. Perhaps a surprisingly direct and directed statement from a news organization but perhaps one that will spark action …

BK: from news to burgers, Burger King launched a new mask initiative where when you place your order via Facebook or Instagram with BK, you receive a mask with your order printed on it. So when you go pick it up, your request/order is right there on your face! Pretty clever!

Source: Facebook

Wearing masks is here to stay, at least for the foreseeable future. It’ll be interesting to watch other brands create their own initiative. I personally just bought some masks from my favorite local restaurant, branded with their own brand mascot. Trying to show support for my local small business too!

What’s your experience? JIM