Budweiser - "Typical Americans"

I’m not sure how I missed this advert from the Super Bowl, but somehow it got passed me and didn’t really make any of the roundup articles that I read. Totally under the radar.

It’s from Budweiser who as a company had a few spots in the game. And while it’s a bit heavy-handed, a bit self-serving, and a bit of a bold tie to the product, I still do like it. I like the notion of turning “Typical Americans” on its head. Take a look:

Notable, at least for me. I like the messaging, and I like the context for the Super Bowl even though I didn’t see it during the game.

What do you think? What’s your experience? JIM