Kellogg's Black and White Packaging with Crayola

I swear…

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I swear that we brainstormed this idea decades ago, and now someone has finally done it! Cereal boxes you can color with while you eat breakfast. For the kids! Maybe not just for the kids :)

Yes indeed, Kellogg’s in Australia is partnering with Crayola to do a limited edition package on its two most popular cereals…black and white packaging that can be colored in. With crayons!

So smart…makes me wonder why no one did it before :)

What’s your experience? JIM

Jim Josephpackaging, Crayola, Kellogg's, partnershipsComment