IKEA Subscription Rentals

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In what is surely a bold move, IKEA recently announced that it will be offering a furniture rental subscription service. Wow! True leadership move!

A bold leadership move, yes, but not without a nod to some proven models. Just look at what Netflix and Uber and Airbnb did to their industries. Well now furniture is up for a re-haul!

I’m sure that lots of brands will be keeping a close eye on this one. What’s your experience? JIM