Corona Blocks the Beach!

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In partnership with the non-profit group Parley for the Ocean, beer brand Corona put up a huge wall made up entirely of garbage/plastic to block access to the famous Ipanema beach in Rio de Janeiro. Making quite the statement in the process … if we continue to be careless then our beaches truly will be blocked!

Makes a lot of sense coming from Corona … being at the beach is at the core of the brand and BTW drinking Corona creates, dare I say it, more garbage.. So we have to act responsibly to preserve our beaches.

Smart move. What’s your experience? JIM