Coca Cola Buys Costa

We recently heard that

Pepsi bought Soda Stream

...many said "if you can't beat 'em, join 'em." I would tend to agree since diversification around your core offering is generally a good thing for your business.

So I guess many would say the same when hearing that Coca-Cola just bought

coffee chain Costa.

 If you've never heard of or been to a Costa, it's a chain of coffee shops throughout London and the UK. You can't turn around without bumping into one. I'm personally quite the fan when traveling.

As we see the soda companies diversify, it just makes plain sense for them to acquire other beverages and other beverage distribution outlets so as not to rely on carbonated soft drinks and traditional retail outlets that they can't control. It just makes plain sense.

Smart move in my book. What's your experience? JIM.