Tile by Life360

Source: Tile by Life360

There appears to be a new tracking device in town (for a bit now) and the brand is here to tell you about it, using humor to break through the clutter. Humor has definitely been on trend in marketing, and data shows that folks say they need it more now then ever.

Perhaps this brand is on to something. Especially in the moment of stress when you’ve lost something or you need some help urgently.

Take a look …

“Family-proof your family.” That’s insightful, in so many ways. Love a good insight … marketing gold!

There is some big name competition in this space, so to get on the map (so to speak) this brand does have to get some attention. A key insight is a good start along with this piece of content. And I assume it’s a part of a larger play.

I’ll say this .. got my attention. It’s a brand worth following to see what traction it makes.

What’s your experience? JIM