Macy’s “The Most Wonderful Stories Start Here” Holiday 2025 Campaign

It’s mid-November and you know what that means … holiday advertising. It’s the most wonderful time of the year, and I always kick off the season with whatever spot hits my feed and my eye first. First come, first featured.

This year it’s Macy’s and their “Most Wonderful Stories Start Here” campaign and it’s starting on heavy rotation. Understandably so with holiday shopping kicking off, the Macy’s Thanksgiving Parade coming up, Black Friday right around the corner, and then before you know it we are in the December rush, rush rush.

The campaign is built around the magic of holiday stories with family and friends, with the notion that those stories start out at Macy’s presumably with all the things we need to prepare for holiday entertaining, partying, and gift-giving.

Got it, pretty simple.

I do love the universal truth set forth in the video that despite all the decoration and table top accessorizing, guests tend to hover in the kitchen. Every single time!

Admittedly not a breakthrough spot and I would say highly promotional, but not a bad way to kick off the season. The brand is consistently using the thematic across their marketing elements/channels in social, retail, influencer, and in their giving back programs like Big Brothers and Big Sisters. It’s also appears to be the theme for the Macy’s Thanksgiving Parade too, where “The Most Wonderful Stories Start Here” as a kickoff to the actual holiday season.

I will say that the holiday advertising season is generally filled with more high production value and more high emotion films, so I am anxious to see what’s in store in the coming weeks. But this is a great way to get us in the mood in a practical way, and honestly to get us to start planning for our entertaining and gift giving at a time when perhaps we’ve been distracted a bit. Just sayin’

What’s your experience? JIM