KFC “Fight for the Last Bite” from Poland

It’s a classic dilemma … who gets that last piece of chicken? The last french fry? The last cookie? The last piece of cheese?

Here comes KFC in Poland to tackle this question where the brand hired famed TikTok influencer Ken Lee who is known for his fast-paced, object-grabbing videos to showcase “the fight for the last bite.”

In this case, the last piece of chicken at the bottom of the KFC barrel …

As part of the campaign, consumers are also encouraged to post their own experiences with “the last bite” as well. Nothing too strenuous here, but just buckets of fun as the brand acknowledges the universal truth of that last morsel of food left for someone to grab, whether that’s chicken or otherwise. But who’s going to grab it?!?

Just plain fun!

What’s your experience? JIM