Heinekin “Social Off Socials”

A couple months back, Heinken launched a new campaign called “Social Off Socials” in the U.S. which has been getting a global roll-out ever since. The campaign launched with a video featuring Joe Jonas and a cast of creators in a world where social media is shut off. Imagine that …

The inspiration behind the campaign is a study conducted by the brand that shows we are tired of so much screen time. We spend an average of six hours per day on our screens as a matter of fact. 62% of Gen Z say they are socially depleted by digital engagement. Yup. You can read more about that report by clicking here.

So Heineken is proposing we get back to real-life socializing. Or as they say, getting “Social Off Socials” and it comes with an apology to social media (ha!). In person branded events have been rolling around the world as a part of the campaign ever since. Makes sense!

Love the ending marker … “Social Since 1873.” Indeed. Very clever.

What’s your experience? JIM