The Webster Launches a New Fully AI-Created Video

Source: YouTube

To launch the opening of its new location in Las Vegas and to also honor its other iconic locales, The Webster launched a new film fully created by AI. While I’ve seen many an AI-enhanced piece of creative, I’m not sure I’ve seen one that is full-on start to finish AI completed.

If you are not familiar with The Webster, the brand is a modern-day luxury “department store” (my words) that is merchandised in small boutiques featuring high-end designer brands.

Think small size Neiman Marcus but even higher scale. If you’ve been shopping in Los Angeles from back in the day , it’s the new Fred Segel (founded in1961).

The Webster also recently brought a unique approach to e-commerce that’s quite interesting and a bit breakthrough for the younger luxury buyer looking for a customized experience.

Obviously very fascinating to see the creativity of AI taking shape in our industry and how humans are using it to advance our craft. Fascinating.

I am watching this space with delight.

What’s your experience? JIM