Feeding Stray Dogs by Recycling Plastic Bottles in Turkey

This one solves a couple of problems …

Some of the best marketing in the world solves a problem for a community, and this is an example that doubles down on that formula.

Pugedon is an organization in Turkey who’s mission is to address environmental and animal welfare issues. They’ve come up with a plan that addresses two problems at once: recycling and caring for stray dogs … by installing recycling vending machines in parks around Turkey that when loaded with plastic bottles they feed essential food and water to stray dogs.

Quite brilliant.

Some of the best marketing in the world also solves said problem(s) simply, and this certainly fits that formula as well.

Bravo, Pugedon. I salute you! I hope you can spread your great work to other parts of the world and I hope you can spread this inspiration to solving other problems just as simply.

Brands … any marketing solves here? What’s your experience? JIM