Le Labo “City Exclusives” Line

Source: Le Labo

The fragrance brand Le Labo is actually French for “The Lab,” although it was founded in New York. Each location around the world is its own fragrance labratory, making formulations catered to the preferences of clients in store. It’s a really unique concept, especially if you are into fragrances and wearing colognes/perfumes.

The brand recently launched a new line of fragrances called City Exclusives where the labs make a fragrance that is indicative of the city. Like New York. Or Milan. Or Paris. You get the point. And the brand also has a sampler pack of the 5 most popular cities. Fabulous.

Here’s a fun video that brings the brand to life …

Lots of marketers talk about building the brand experience. Well here you go! I chose to write about this brand because of its artisanal qualities. So pure of purpose and positioning. So unique and ownable. Yet owned by the giant Estee Lauder company!

Surprised? What’s your experience? JIM