Brand British Just Got a Big Boost

Source: My friend Lori

Unless you’ve been completely off line for the last few weeks, then you know King Charles of England had his Coronation this past weekend. Talk about pomp and circumstance! I think it’s this legacy ceremony that invented the concept back in the day!

It was a huge pop culture moment both for the UK and the world and particularly anyone around the world who has any connection to the UK.

Now regardless of how you or I or anyone feels about the Monarch and what they represent now or through the years, this was a big brand moment for all things British.

A big brand moment. Yes, countries are brands. Cultures are brands. The British culture is a brand and it just got a big boost this past weekend.

I mean look at the picture above … the Coronation had a logo! And swag. And a simulcast. And a concert. And yes a processional. Pomp and circumstance. With social media content posting non-stop. Oh and yes, influencer marketing too. Think about it.

It was a big moment for the British brand and pride in country and an once-in-a-lifetime celebration of a very unique “culture.” There were even viewing parties with expats based here in the US. For whatever it’s worth, the Monarch is worth a fortune to the British brand. It promotes tourism … filling restaurants, hotels, and cultural sites. While perhaps not on its own, it does help to make Britain, well, British.

Again, whether you agree with the concept through the years or not. I am talking about this exclusively from a branding and marketing perspective, because that’s my lens. No politics here. No policy endorsements. No values evaluation. Just branding and marketing. And from that perspective, King Charles gave Brand British a big boost this weekend.

I’d actually love to see some data on that … did sentiment get a boost? Did brand perceptions and brand recognition get a boost. I’m going to do some digging to see if it’s measured at all. As a brand, it should be.

Let’s see how long the halo lasts … a true testament to good branding.

What’s your experience? JIM