HBO Max Drops the HBO

The entertainment company Warner Bros. Discovery inc. recently announced that it’s merging its two streaming services from HBO Max and Discovery Plus into one brand/channel called Max. No more HBO Max and no more Discovery Plus.

Now there is HBO, Discovery, and Max.

While it may sound confusing at first glance with the back and forth HBO’s and Max’s but when you think about it then you see a streamlined (ha!) branding architecture. HBO and Discovery are still their original content channels, and then you find all the streaming at Max. With Max as a great brand name in this scenario.

It’s all happening May 23rd. Brand names are important (obviously) and this is an important move for clarity. And with clarity comes better connection.

Simple and well done. What’s your experience? JIM