Alcohol-Free at Coachella 2023

Well here’s a first, at least a first for the legendary music festival Coachella. The New Bar, which is an LA-based retail store specializing in non-alcoholic beverages, will be an official sponsor with popups throughout the festival … giving festival goers an alternative to alcohol.

Smart. Giving people options is always a good option, particularly over the course of a two weekend marathon festival.

The New Bar also created a custom line up of its Coachella-Collaboration merchandise! Click here to view the cool shorts, t, and bag. Will it be a “gotta get?”

Good choice for Coachella, as it continues to expand/evolve its experience. And good choice for this LA entrepreneur who just put the brand on the map.

What’s your experience? JIM