Illinois State Tourism with Jane Lynch

I’ve done my fair share of tourism and destination marketing in my career, albeit mostly exotic locales. But I have been perpetually inspired by the iconic “I Love NY” campaign from when I was a kid which to my eye set the standard for making a destination (city, state, country) a brand. With that campaign, New York State became a brand. So inspiring!

So given all of the above, you know I’m going to LOVE the campaign for tourism in the state of Illinois. You know it! And when Illinois native Jane Lynch is involved, well that’s love and first sight. With music and singing, ala “I Love New York!”

Gotta love. What’s your experience? JIM