2022 Brand of the Year

Every year I pick what I believe to be the “Brand of the Year” … meaning the brand that to me has had the biggest impact in the industry and perhaps even the world. Prior years have been Tiffany, Barbie, Dolly Parton, LEGO, etc.

This year is both an obvious and unusual pick … Volodymyr Zelensky, the President of Ukraine who was also chosen as Time Magazine’s “Person of the Year.”

The obvious: Zelensky’s leadership is now legendary and inspiring. He wears the love of his country on the sleeve of his olive green t-shirt. The way he represents his country and their best interests is something we can all learn from. He is a brand that all brands should be.

The unusual: We don’t typically think of people or leaders as brands, although admittedly I always have. Zelensky as a person and a leader is a brand above all brands. He’s a brand we should all be.

The 2022 Brand of the Year … Volodymyr Zelensky.

We love you and we thank you. What’s your experience? JIM