Oreo x Ritz Cookies

Source: Oreo.com

A match made in heaven? Oreo cookies and Ritz crackers have teamed up for a flavor collaboration “you didn’t know you were waiting for!” Yes you read that right imagine an Oreo cookie with its cream and a Ritz cracker with peanut butter flavor cream all combined into one treat. Reminds me of the Reese’s peanut butter cup but somehow more complex!

Alas, it was a limited offering that has sold out pretty quickly. Maybe they’ll be back? Maybe they’ll be other combos?

From a brand perspective, very interesting way to combine assets into a new collaboration perhaps leveraging the consumer love for each to transfer over to the other. Smart.

What combinations/collaborations can you create with your marketing assets? What’s your experience? JIM

PS - Bonus Track - The Today Show tries the combo among other things …