Peloton - "Motivation That Moves You"

We’ve got a new “campaign” from Peloton and a new tagline … seems like the brand is attempting to move on from its recent ups and downs. Feels like a good move to me.

Why? The brand is featuring its reknown instructors for one thing. The instructors are what sets the brand apart IMHO and some of them are turning into social-fitness celebrities in their own right. Makes a lot of sense to feature them to lure in either new or passive users.

Also why? The tagline is perfect. Peloton is about motivation. Motivation to move your body. And back to the instructors, they are the ones providing the motivation. And the inspiration. And ultimately the perspiration.

Take a look …

A little humor doesn’t hurt here either. Not a bit.

Here’s one of those featured motivational instructors … Cody Rigsby … and one of his classes. He’s massive in class and on social feeds.

Living the brand.

What’s your experience? JIM