Airbnb in Ukraine

This is amazing …

Source: Unsplash.com

You may have read this in the news because it’s literally making headlines. Folks all over the world have taken it upon themselves to book an Airbnb property in Ukraine merely just to support the country, with no intention of actually using the Airbnb site.

Just to support the citizens of Ukraine. With a focus on supporting individual owners of the Airbnb properties, as opposed to companies and corporations that often own properties as well. All to support the citizens of Ukraine.

And it’s working! Over the course of just like 2 or 3 days, folks from all over the world have raised over $2million via something like 60,000+ “rooms.”

From a marketing perspective, this also shows the power of the Airbnb brand. The fact that people can “take it over” and put it to good use is the sign of a mega brand. If the brand is smart, they will leverage this phenomenon for even more good. Like the properties they are offering to those refugees displaced by the war.

Hoping we see even more of this type of response.

What’s your experience? JIM