Belvedere Vodka x Daniel Craig

Source: YouTube.com

Daniel Craig and Belvedere vodka made an epic move over the weekend … the team released a short film directed by the acclaimed Taika Waititi with original music by Rita Ora and Giggs, with an accompanying photo shoot by Juergen Teller. It’s a who’s who of style, and it shows.

A quote from the brand:

All in all, a group of inventive and gifted provocateurs, who each have a taste for the unconventional, have creatively captured an incredibly unique snapshot as a nod to theirs and Belvedere's shared values of self-expressions, authenticity and style.

This is just plain fun, something we so need right now and something that brands can provide. A respite from life, if you will.

What do you think? What’s your experience? JIM

PS: Here’s one of the shots from the photo shoot:

Source: Belvedere.com