LEGO MRI Scanner Kits

I absolutely adore this initiative from LEGO …

Source: LEGO on Twitter

To help kids learn about hospital procedures and ease their fears, LEGO has donated MRI Scanner kits to children’s hospitals that they can assemble and also take apart to learn about how an MRI works.

So smart. So on brand. Best part? Not available for sale but only for use in the hospitals. I hope we see more of this kind of initiatives from the brand. And what a brand this is!

What’s your experience? JIM