Crocs is Hot Hot Hot!

Believe it or not, one of the hottest brands in fashion right now is … Crocs! Yes, Crocs.

Not really a surprise when you think about pandemic fashion needs and trends. Comfort above all else with lots of comfort getting overly styled. Enter the numerous collaborations with Crocs to add a bit of finesse to what is otherwise a simple comfort brand.

The latest is a collaboration with Thisisneverthat from South Korea. Lots of cool style with lots of international street cred, at least to my eye.

Key to brand longevity … give people what they want/need, stay relevant, keep fresh. Looks like Crocs is doing just that, hopefully in and out of the pandemic.

What’s your experience? JIM