Alex Rodriguez for Hims & Hers

ARod and JLo were early partners/investors in a company called Hims & Hers … a direct-to-consumer brand filled with health and wellness products for men and women. Beauty care as well as medicines for issues like erectile dysfunction and hair loss. A good range of health and wellness products that you purchase online, often with a subscription. Sometimes with a prescription.

Back in May, shortly after their breakup, Alex Rodriguez announced his own addition to the line … just from him … a concealer for men. You know, to fight the occasional blemish or dark circle on your face. Interesting to see his step out from the pair and have his own item … a concealer … The Blur Stick.

The interesting part is that this item brought even more attention to the brand in what couldn’t have been planned timing. Or was it?

There’s never a coincidence in marketing. Or if there is one, you should plan for it.

What’s your take? What’s your experience? JIM