Spotify "Only You" In-App Experience

Spotify recently launched a new feature called “Only You” which allows you to hone in on certain artists and genres and “develop a relationship” with them. You can create custom playlists around themes like dinner parties, artist pairings, the year you were born, time of day, etc. It’s personalization and fandom at entirely new levels.

To launch the new in-app experience, Spotify released this campaign that brings home the benefits …

Bring it! Love when a brand constantly enhances its entire experience, focusing on emotional benefits!

What’s your experience? JIM