Why No Flowers for Father's Day?

Source: interflora.co.uk

There’s a florist in the UK that did something really cool for Father’s Day this year … encouraged people to send flowers to their dads! Why not? We do it for the moms!

Yes … Interflora, an online flower company, is looking to normalize sending flowers to men. And is using Father’s Day as a way to shed some light on it.

When you really stop and think about it … why not? Not sending flowers to men is a cultural norm and gender bias that we’ve just assumed all these years. Makes no sense, really.

Good going, Interflora, for challenging the norms that no longer seem relevant … and hopefully growing your loyal consumer base at the same time.

What’s your experience? JIM