NYX and Tetris

Yesterday I wrote about two classic and unexpected brands coming together for the pandemic … Pizza Hut and the game Pac Man. Man, what a great technology-enabled collaboration!

Today I’m staying on the gaming theme with another great collaboration … beauty brand NYX and the also classic gaming brand Tetris. This one isn’t quite as technology based, but it’s equally as beautiful. Maybe more.

Brand NYX is combining its various cosmetics products to feature unique looks inspired by Tetris. So it feels like technology but it’s just color cosmetics. The looks are oh so Tetris.

Fabulous and very unique in the beauty space. And a great nod to how gamers are into beauty and vice versa. If you don’t believe me, then hear it from a beauty influencer:

So cool! What’s your experience? JIM