Uniqlo Celebrates Lunar New Year 2021

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I’m still celebrating the Lunar New Year 2021 with another brand paying tribute to another year. Yesterday I featured Panda Express and today I’m featuring Uniqlo, a company that is actually from Japan.

Like Panda Express, Uniqlo created a video about family, ambitions, and a fresh start to the new year. I haven’t personally seen a lot from this particular brand, so it’s nice to hear/see its voice.

Also as in the Panda Express’s video, Uniqlo did a good job of incorporating its products into the story line. More continuously throughout the spot and ever-present to the flow. Love how they talk about how Lunar New Year isn’t one day but instead day one. Fab.

What’s your experience? JIM

Jim JosephUniqlo, holiday, Panda ExpressComment