Chevrolet Holiday Ad 2021

Here’s another one … another tear jerker …

Brand Chevrolet just released its own holiday 2021 video and it’s emotionally charged to say the least. Coming from such a nostalgic brand, it’s well-earned emotion. And that after all, is a brand. Chevy brand.

It’s called “Holiday Ride” and its based on a true story about a couple and their 1966 Chevy Impala.

Many were taken by surprise by the video, perhaps since they haven’t heard a lot from the brand in a bit of time. But for me, it’s perfectly suited to the brand and what we know and remember from its legacy. Well placed.

What’s your experience? JIM