Nike x UNO

Colors!

Source: Mattel

To celebrate the 50th Anniversary of the iconic game UNO, parent company Mattel orchestrated a unique collaboration with Nike with a series of products designed by NBA MVP Giannis Antetokounmpo. Evidently he and his family are major UNO fans.

The collaboration includes footwear, clothing, and a special UNO pack all designed by Giannis. Here’s a fun video from a “sneaker influencer” that shows off the signature kick …

Smart collaboration. If you are an UNO fan, you now have a reason to try the Nike brand. And get a fun new version of your favorite game. If you’re a Nike fan, you now have a reason to pick up a new Nike design. If you are an NBA fan, then well perhaps you now have a reason to try both Nike and UNO.

That’s what collabs are for! What’s your experience? JIM

PS - Reminds me a bit of the LEGO x Adidas collab too. I wrote about that one a year ago and loved it too!