Laughing Man Coffee

Iconic actor Hugh Jackman has a coffee brand … did you know? And evidently that coffee brand is responsible for his infamous good disposition. Laughing Man Coffee from the nicest man in Hollywood!!!

Or so it would seem from this new video from the brand narrated by friend and hyped-up frenemy Ryan Reynolds:

The fun-loving rivalry between Ryan and Hugh is just so delicious. Maybe more delicious than the coffee, but this video surely makes us want to find out! Note that all of Hugh’s profits go back to fair trade coffee farmers.

Well done.

This spot is so well played in my book … entertaining and informative with a great insight in human behavior as it relates to the product. With a smile along the way not only for the messaging but for the end result for the planet. And of course the actors themselves which is part of the point.

What’s your experience? JIM