Babynames.com

Babynames.com is a website where expecting parents can browse potential names for their new baby and learn about the meaning behind them. I didn’t have these kinds of resources when my babies were born, but I can imagine it would make the selection process more informative and interesting. It must be fun to surf all of those names!

In honor of Black Lives Matter, last week the site posted a moving message saying: “each of these names was someone’s baby,” and listed over 100 victims of police brutality.

Such a great way to use your brand’s platform to appropriately deliver a meaningful message of solidarity and support. “BabyNames.com stands in solidarity with the Black community.”

What can your brand do? What’s your experience? JIM