McDonald's "One of Us"

Last week McDonald’s released a video on social media to take a stand on racism, injustice, and oppression. The brand literally named the names that have been on our mind so much in this global outcry for equality. The brand then said that each of these human beings were “one of us” just like their customers, employees, franchisees, etc.

In other words, McDonald’s made it personal to its business and its people. The brand made it about their family. At the end, the brand announced its support of organizations that can make a difference. Well done. Take a look:

Really at the end … Black Lives Matter.

What’s your experience? JIM