#PlayItForward

The Fisher-Price brand from Mattel has launched a new collection of toys called #ThankYouHeroes. They are essentially figurines that depict the various occupations that are on the frontline for our collective safety.

Proceeds from every sale go to First Responders First which is a fund set up to provide necessary equipment to keep first responders safe while they keep us safe.

Mattel is calling the program #PlayItForward which is such an amazing sentiment - we very importantly must teach our kids to provide for those who provide for us.

A great example of a brand being conscious of what’s going on in the world and then contributing back in a way that it uniquely can. I’m just wondering how they did it all so fast?!?

What’s your experience? JIM

PS - Special preorder discount off my new book direct from the publisher at https://bit.ly/2VRx69m with the code “FriendOfJim”