McDonald's Unskippable Ad

There has been a lot of work done around the world in regards to teaching people the importance of washing their hands. Any time, but particularly in light of the pandemic. The WHO has put a lot of effort around this, as have many many brands.

McDonald’s might be a surprising brand to hear from on this front. Although the restaurants are still open around the world, so hygiene is imperative to containing the spread. I just love the simplicity of the video that the brand just launched. It’s impossible to skip it! And we all know how much people love to skip ads! But not this one! It comes from the brand in Russia.

Fabulous! And so simple.

The other initiative that McDonald’s just announced is a reframe of their Happy Meals. The brand is now offering free “Thank You Meals” to frontline workers.

Fabulous! And so simple.

What’s your experience? JIM