Microban 24

Timing can be everything. At a time when the world is just about disinfecting everything (have you been on a plane lately), comes a new product called Microban 24. It’s a cleaning brand from Procter & Gamble that not only cleans but also disinfects. For 24 hours. Without wiping.

Kind of a big deal. Most disinfectants merely kill what’s on the surface in the moment, with no residual benefit. Evidently Microban 24 continues to kill for 24 hours. Simply spray it on.

If you’re in marketing then you know this launch has been a long time in the making. But with the world obsessed with the coronavirus, the timing couldn’t be more perfect. I’m sure the brand managers are banking on it.

What’s your experience? JIM