Vote Replaces Time

Sign of the times for sure.

TIME Magazine for the first time ever changed the name of its magazine to VOTE, which to my eye marks where we are in society. And lest we not acknowledge that the cover visual includes a woman with a mask on. Sign of the times for sure.

We talked about this in my NYU class last night. Aside from the cultural implications and signaling here, it’s amazing when a brand is so powerful that it can essentially change its name and we all still know it for the brand it is. Masking the name doesn’t change the brand equity and in fact it reinforces its power. The power to be a part of current culture. The power to influence culture.

This is a wow from a marketing and a cultural perspective. What’s your experience? JIM